Here's what you'll want in a typical at-home hair color kit (and should have on hand before application), according to GH Beauty Lab experts: "Very nice packaging with all the pieces labeled my hair felt soft and healthy and looked so shiny when I was done!" GH Beauty Lab Executive Director Birnur Aral, Ph.D, is a fan of the service and a former GH Beauty Lab scientist called it "a great option if you want the customization you get from working with a hair colorist and the convenience and savings of doing it yourself at home." It "felt very personalized - the service, the color I wanted, the emails with helpful info and tips," a tester raved. It was a top performer in the GH Beauty Lab's at-home hair color test for providing the desired shade, giving rich and even results, and leaving hair looking silky and feeling nourished, although it didn't provide as good gray coverage or resist fading as well as other custom hair color brands in Lab testing. Just like in the salon, ESalon's professional colorists create a customized hair color just for you and your hair needs, which is then shipped to your door for application at home. The best at-home hair dyes from tried-and-true hair color brands last throughout regular shampooing, sun exposure and regular hot tool usage to remain shiny, healthy and vibrant.īut which boxed hair dyes perform the best - and are best for your hair type, needs and goals? To find out, our Good Housekeeping Institute Beauty Lab scientists rigorously test at-home hair color kits from a variety of brands on consumer testers and in the Lab, using state-of-the-art technical instruments to gauge ease of use and results, including color vibrancy, fading when exposed to water and UV, shine, the look and feel of hair after use and more.Īfter hours of testing and evaluation, these are our top recommendations for at-home hair color products, including boxed drugstore dyes that deliver professional results and dyes designed to cover roots and grays on all hair shades. Today's at-home hair color options are easy to use and offer a quick, inexpensive way to update your look without the price and time commitment of a trip to the salon. The best part? They're all under $40, so you can save money without sacrificing your beauty routine.We updated this article in April 2023 with four new product picks based on recent testing.ĭIY dye kits have come a long way as of late, with professional quality formulas, a rainbow of shade options, different levels of permanency, ingredients to care for hair and even customizable technologies. Keep reading to learn more about these box hair dyes and why they're great choices for every hair color, type, and concern. To help you out, we did the research and found the best box hair dyes you can buy online.īefore reaching for any ol' box hair color, though, it's important to find one that not only will work for your specific hair type and hair concern, but also won't botch your existing color. And while some people may be returning to their trusty beauty parlors as businesses reopen and the public has access to COVID-19 vaccines, box hair dye is still a great option if you're in a pinch or on a budget. Enter: box hair dye.īox hair dyes sometimes get a bad rap, but as long as you take the time to choose the right option from a trusted brand-and follow directions closely-they're actually an easy, convenient, and affordable alternative for keeping your color fresh without going to a salon. But when salons closed for the foreseeable future, it was time to find another solution to touch up color at home. Yes, Southern women love keeping up with their hair color-and there's no shame in that. As everyone came together to follow social distancing rules and stay-home orders to help slow the spread of the novel coronavirus, that also meant more people than ever were dealing with outgrown roots or dull color. One aspect of life that the pandemic upended was a regular beauty routine.
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